Our Principles
Being relatively new, we have a tremendous task ahead of us to define and shape our identity in the home decor arena. Answers to questions such as - What Lifestyle Foundry stands for? Who are we? Are we transforming and progressing to a new definition? - are not straightforward to articulate at this stage. As we make choices, these answers will become apparent, and perhaps also the need to change some of the answers. In our journey, we believe that the voice of our customers will influence us greatly.
However, to keep us driving towards great and better answers, we follow the following two simple principles to keep honest to our customers and to ourselves. These principles are what defines us today.
Create Great Experiences
We will be faced with choices starting from deciding what products to bring to our customers up to managing the after sales experience. We are determined to achieve the best possible experience in each product segment that we enter.
Marketing and advertising can be used as tools to create perceptions regarding products and associated services, and help bring the products before our customers for consideration. However, we strive to provide excellent products that delight our customers as well as to provide a great experience during and after sales.
Be Ethical
In our decision making, whether it is regarding procurement, raw materials, processes, labor etc., we will always do the right thing.
This includes using raw materials and ingredients that are ethically sourced and ensuring that any labor involved in the creation of our products is treated ethically and with respect.
We are in our infancy and even at this point, we were faced with a choice of investing in labels and certifications that will help us in marketing or investing in practices that actually make us environmentally friendly and help in the ethical treatment of our people. We have chosen the latter, with the commitment that we will provide the customers with information that will help them evaluate our fair trade practices for each product line.
Our principle "Create Great Experiences" is one of the key reasons why we plan to launch the Hand Block Print line. We believe that the hand-printed designs created by artisans on natural fabric, in contrast with alternatives mass-produced in a factory, will create a fantastic experience for our customers and will help elevate their well-being and their connection with nature.
We will stay true to our principles and as we go forward while listening to the feedback from our customers. Based on the feedback, we will intensify our focus on areas that need dedicated attention and update our principles if necessary.